To enable the student research, develop, write and present a marketing case study
*Curricular information is subject to change
Introduction
Researching and writing a case study
Project Management
Planning case research and writing, utilization of project management tools (Gantt charts, Microsoft Project).
Case study research methodology
Research methodology; ethical issues, personal interview techniques; conceptualisation of case issue(s); relating to specific decision-making episodes; theoretical exploration
Writing Skills
Defining a purpose, Writing the narrative, Writing the case draft, editing the case draft
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |