Module Overview

Communication, Agency Practice and Ethics

The purpose of this semester 4 module is to provide students with an understanding of the practices and procedures relevant to estate agency and the communication skills necessary to deliver a professional service.

Module Code

COMM H1024

ECTS Credits

10

*Curricular information is subject to change

The Profession & the Role of the Estate Agent

What is a professional practice? Scope of agent's work/professional bodies/codes and practices; The significance of Professional Bodies in the Built Enviroment; IPAV and membership; Rules of Conduct, the basis of ethical standards and the consideration of conflicts of interest. The relationship between agent, vendor, and purchaser - agency, definition, types of agency, vendor's rights, termination of agency, fees and expenses, communication requirements.

Property Services Regulatory Authority

Understanding requirements of the Service Provider under the provisions of the PSRA Act (2011), PSRA Code of Practice, Recording Offers, Terms of Engagement, Statement of AMV/ALV, and Audit Reviews.

Letting Practice

Establishing the brief, letting practice, deposit, the tenancy agreement, termination of tenancy (practice), accounts and the client.

Inventory & The Valuation Report

Definition, Purpose, Content and Viewing, Layout, Instruction, Caveats. The format and style of the memorandum. The memo as a report. Letting inventory, condition of property, type of property, contents - furniture, flooring, electrical.

The Process of Communication

Definition/Models of the communication process/perception/communication and professional practice.

Business Reports(The Valuation Report)

Definition, Formal and Informal Reports, Format of the Formal Report; writing style.

Conflicts of Interest

Identifying and managing conflicts of interest

Use of ICT to Support Estate Agent Practice

Understanding of the key ICT tools used by Estate Agents, Online completion of Private Sector Leasing (PSL)

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100